Targeted messaging and content are critical to the success of your outbound marketing campaign. In the business world, people are constantly trying to keep up with information flood and priority shifts. If your message failed to catch their attention in less than a few seconds, they would be gone in a click.
Use visceral sales messages in each phase of the buying cycle to guide your prospects and your sales process. Prospects are educated and warmed up at their own pace, preparing themselves for engaging in a sales conversation without involvement from your sales team. Targeted messaging and content delivered to prospects on a regular basis enable sales process automation and saves companies tremendous amount of resources, allowing them to focus on what they do best — closing the sales.
Targeted messaging and content come as various forms: a one-minute video clip, a flashing banner ad, a two-page product brochure, a 10-page white paper, company blogs, a five-minute online presentation, a one-hour webinar, and more. Each of them could be used to achieve specific business goals. Before jumping into producing any of them,